3rd Professional Service Marketing Asia Roundtable 2024 - Marketing OnDemand: The Future is Now concluded successfully on April 24th in Singapore.

第三届亚太跨盈指数专业服务行业营销圆桌沙龙于4月24日在新加坡成功举行！

Background:

In the rapidly evolving realm of growth marketing, professionals are honing in on more sophisticated strategies, yet challenges persist, especially within digital domains. Despite the surge in attention toward SEO and social media marketing, the granularity and precision of lead generation remain inadequate, often resulting in lukewarm leads, delayed conversions, and inefficient lead nurturing processes. These inefficiencies not only escalate customer acquisition costs but also present significant hurdles in tracking and optimization, particularly for those in the professional services sector facing budgetary constraints, resource scarcity, and the pressures of performance metrics. Adding to these complexities is the unique marketing landscape of China, characterized by its distinct rules and dynamics.

在增长营销领域，各类方式层出不穷，专业服务行业的营销者也正研究更复杂策略矩阵。然而，挑战依然存在，在数字营销中，SEO和社交媒体营销中产生的线索仍然会存在颗粒度太粗，不够精准的情况，同时，线索即时孵化缺失、销售对接和反馈不及时以及线索培育流程不够有效等。这不仅会提高我们的获客成本，也会给后续追踪和流程优化带来阻碍，特别在是专业服务行业，营销者预算有限、缺少资源，还要背KPI，更加复杂的是，中国有不同于Global的独特的营销环境。

At this event, we had the privilege of inviting Mr. Roy Chiu, former APAC Marketing Director at Hays and Founder of Heylows Consulting, as well as Mr. Gordon Tsu, CEO of ConsignIndex, to share cutting-edge insights and practical case studies. Additionally, 17 marketing professionals from various leading professional service companies in industries such as executive search, management consulting, legal, IT, fintech, and research consulting joined us. Together, we explored strategies to navigate the complexities of modern marketing, particularly within the nuanced context of the Chinese market.

这次活动我们邀请到前Hays 亚太区市场总监 同时也是 Heylows Consulting 的创始人Roy Chiu先生和跨盈指数CEO Gordon Tsu先生带来前沿见解和实用案例，同时有17位亚太营销者参与，他们来自他们来自猎头、管理咨询、法律、信息技术、财税金融科技、调研咨询等行业等多家头部专业服务公司，共同探讨如何在中国市场实现现代营销。

Gordon Tsu introduced a groundbreaking performance marketing framework that integrates marketing technology solutions, WeChat private traffic management, influencer and IP partnerships, database marketing, and strategic consulting.

He delved into advanced methodologies of Lead Generation 4.0, emphasizing the transition from Marketing Qualified Leads (MQL) to Sales Accepted Leads (SAL), and explored the intricacies of lead generation, nurturing, conversion, and routing within an integrated digital ecosystem.

Additionally, he showcased tangible results and strategic insights through a case study on a content syndication campaign.

Gordon 介绍了一套颠覆性的以结果为导向的整合营销方案，市场芯计划 是一个基于内容联合推广的数字化增长营销全案，其中融合了IP影响者营销，自动化技术 以及不同垂类自媒体数据库会员资源，集线索商机挖掘和孵化为一体的确保结果的项目服务解决方案。他深入探讨了Lead Generation 4.0阶段如何把线索从MQL转化为SAL，包括客户挖掘、培育、转化的数字化旅程。同时，他也分享了以往内容联合推广活动的案例研究和实际成果。

Roy focused on the imperative for mindset transformation in light of evolving digital marketing paradigms. He analyzed the challenges and opportunities inherent in China's unique digital marketing landscape, offering strategies for adaptation and success. Furthermore, he discussed the impact of emerging technologies, particularly artificial intelligence, in reshaping digital marketing strategies.

Roy着重强调了在不断发展的数字营销范式下，思维转变的必要性。他分析了中国独特的数字营销格局中存在的挑战和机遇，并提出了适应和成功的策略。此外，他讨论了新兴技术，特别是人工智能，在重塑数字营销策略方面的影响。

Looking forward to the next event. Hope you join us!

感谢大家的支持参与，下次活动见！

关于跨盈指数

跨盈指数（上海跨盈信息技术有限公司）成立于2011年，是一家领先的To B专业服务行业（专业咨询&企业服务）整合营销服务机构，我们深耕于专业服务行业，专注在营销科技，内容创新和平台建设。

对于To B端的专业服务行业营销者，赋能企业可持续增长。我们通过私域营销数字化平台、IP网蓝合作、私享会CXO定邀终端获客等服务解决符合这个行业特点的营销技术平台标准化、渠道资源稀缺以及高客单价拓客难等问题。

对于To C端职场KOL的个人专业知识对接部分，通过IP网蓝平台（ip.contentour.com）更高效的匹配个人独特IP和企业端需求，并通过数字化技术支持知识变现和IP私域建设 （网蓝课栈，IP网蓝加速器，iSupport数字化全栈平台等）。一起打造新时代的专业IP和企业的连接新模式，创造更多可持续社会价值 – “让隔行不隔山”是我们的愿景。

- 芯计划 | 数字化增长全案营销

- iSupport | 私域营销SaaS平台

- 职场IP网蓝合作

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